Trade and B2B PR for Crantock Bakery
Crantock Bakery sell over 20 million pasties and bake off products to other businesses. As such, B2B PR plays a crucial part in their marketing strategy.
We provide an ongoing service to make sure they take advantage of this extremely effective way of communicating with their customers.
Planning a creative campaign
Focussing on key trade pubilcations we have:
- created bespoke contact lists of journalists on trade publications
- researched forward-features lists and pitched products and comments for inclusion
- supported client involvement in trade shows and exhibitions
- promoted new and existing product ranges
Results
Our work has helped spur Crantock Bakery to record sales. In 2010 they've been featured in:
The Grocer
Foodservice Monthly
FMCG
Wholesale News
South West Business
Cafe Business
Business Cornwall
Caterer Search
City AM
British Baker
Food & Drink Innovation Network
Caterer & Hotelkeeper
Cost Sector Catering
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