Barefoot Media - Public Relations - What makes Barefoot Media different?

We get to know your business
Because we take the time to understand your business and your goals, our targeted campaigns get results. We invest a lot of time with new clients researching their business and learning about what is important to them, before we issue any editorial material on their behalf. Once things are up and running, we keep in regular contact to identify newsworthy angles.

We are journalists too
At Barefoot Media, all PR work - planning, writing, and liasing with media - is carried out by experienced, quailfied journalists. It makes perfect sense: because we understand how editors work, our campaigns get more and better quality coverage because your press release gets through the editorial filters unchanged.

We have the contacts
We are constantly in communication with journalists, reporters and editors, both as freelance contributors and on behalf of our public relations clients. Our database of national, regional and specialist media contacts is constantly updated, so we know our communications are targeted, and therefore effective.

We know how the media work
From our time as working journalists and editors we know there is little more annoying than receiving a poorly-researched, badly-written press release with an unwelcome follow-up phone call from an inexperienced PR bunny. All our coverage is generated on merit, that's why we never phone journalists to ask them to run stories for any of our clients. We make sure we get the basics right - identifying the strongest stories for your business, writing properly researched and well-written press releases; backing this up with professional photography and supporting information; and making ourselves available to the media at any time for follow up requests.

Our online Media Centre is always open
Journalists work funny hours, and they need things fast. So we built our online Media Centre - a one stop resource for working journalists. By making it as easy as possible for journalists to get what they need. we figured our clients would benefit. And they do - each client has their own dedicated archive of press releases, photography, and supporting information. Journalists can get all the material they need in one place, 24 hours a day, without even having to pick up the phone.