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2nd July 2007

Final preparations for the White Stuff Surf Relief Day at Watergate Bay this weekend.

The White Stuff Surf Relief Day promises to be one of the best beach events of the summer for all the family. The massive day-long event, which will raise funds for Surf Relief UK’s ‘Surfable’ project, will bring together live music, pro surfing, a raft of beach games and much more at Watergate Bay, near Newquay this coming Saturday (7th July).

The White Stuff Surf Relief Day 2007 is a totally free beach festival. A whole day and night bursting full of fun events for people of all ages is planned and a host of beach activities will be on tap. Set against the backdrop of the annual surf contest will be a Premier Sixes Beach Football tournament, a sand castle building contest, ultimate frisbee, circus workshops, face painting, a rock pool roadshow with the Blue Reef Aquarium, a design your own White Stuff T-shirt competition and a beach BBQ. Starting the event with a blast will be five divers from the Cornwall Parachute Club who will be literally dropping on to the beachto get it all going.

Many UK pro surfers are also supporting the cause by competing to win the SRUK Cup, all proceeds from their entry fees will go to the charity. The UK's first ever surf school for the disabled will also be at the event providing unique surf coaching sessions for a number of disabled young people.

At the end of the day the pro surfers, Surf Relief organisers, sponsors, volunteers and all spectators are invited to chill on the beach and enjoy the Sunset Sessions from an impressive line-up with an eclectic range of sounds and styles. Just back from supporting the Fratellis on their tour Jackson Analogue will headline with Barnaby Ray Quartet, Two Spot Gobi, Tarka Groove and Johnny Pioneer also performing on the specially created stage on Watergate Bay.

One thing is for sure: the combination of these exciting new artists, pro surfers and the outstanding beauty of Watergate Bay with the added bonus of raising money for a good cause will be a genuinely unforgettable experience.

Chairman of SRUK, Dave Manley says, ‘Surf Relief UK is a small charity achieving big things and our partnership with White Stuff and Watergate Bay has made this whole day possible. We’ve been months in the planning and we’re just completing all the last minute details. Saturday is set to be one of the best ever beach days out for all of the family and for surfers and non-surfers alike and, we look forward to seeing everyone down there enjoying themselves.”

ENDS

Notes For Editors

The Extreme Academy, Watergate Bay is one of Britain’s leading venues for beach sports. Founded in 1999, the Extreme Academy comprises specialist schools for surfing, kitesurfing, waveski and mountainboarding; technical equipment hire; and the Extreme Store, stocking a wide range of clothing and technical equipment. The Beach Hut, located on the ground floor of The Extreme Academy, is well known as Cornwall’s coolest beach hangout, and a great place to eat.

The Hotel, Watergate Bay After an extensive programme of refurbishment and a merger with the Extreme Academy, The Hotel, Watergate Bay offers an unique contemporary beach lifestyle on the north coast of Cornwall. Still family owned and run, The Hotel features a fresh modern look, AA Rosette dining and a relaxed and friendly atmosphere. Facilities include 70 bedrooms, two restaurants, two pools and a tennis court. www.watergatebay.co.uk

White Stuff, the fashion lifestyle clothing label, was founded in 1985. They currently have 35 White Stuff shops and over 100 wholesale outlets throughout the UK as well as a website and mail order business. The brand is definitely fashion for lovers not victims – and this is reflected in the relaxed styling, lovely detailing and discreet branding on their quality clothing. White Stuff customers are 25-40 ‘something’s’ who know the fashion trends but have their own sense of style. White Stuff are sponsors of the Extreme Academy, and supply staff uniforms for The Hotel and Extreme Academy, Watergate Bay, and Fifteen Cornwall.

Media Contact - PR on behalf of The Extreme Academy, Watergate Bay
For more information and images contact: Jim Michell at Barefoot Media.
Telephone: +44 (0)1208 895089 Email: jim@barefootmedia.co.uk

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