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Bakery specialist expands Cornish pasty sales team

Above: Anthony Allen joins Crantock Bakery in the newly-created role of National Account Manager.

Retail is in the blood for Crantock Bakery’s latest recruit, who joins the Cornish firm in a new sales position to continue their record year of expansion.

Bakery expert Anthony Allen has joined the Cornish pasty specialists from Peter Hunt’s Bakery to take up the newly-created role of National Account Manager.

Anthony started his career in retail aged 11 when he would help out in his grandfather’s traditional grocer’s shop in Manchester.

“I learned early on from my grandfather that in retail the devil is in the detail,” said Anthony.

“Getting the basics right is vital, and one of the attractions of working at Crantock Bakery is their attention to detail at every stage of the food production process, from the sourcing of the best local ingredients to the fact that all the pasties are crimped by hand.”

With sales up by 30% Crantock Bakery are enjoying a recession-busting year driven by increased public appetite for the Cornish pasty. The company produced over 19 million pasties in the past 12 months, with their products sold all over the UK and in Europe.

The new appointment will see the Newquay company embark on a new phase of growth as they compete for a larger market share of the major multiple retailers nationwide.

As well as developing new business opportunities, Anthony will manage the business relationships with key retailers, including the creation of bespoke products and marketing support.

Crantock Bakery’s chief executive Nick Ringer said: “We’re delighted to welcome Anthony to Cornwall to build upon what has already been a year of success for Crantock Bakery. Anthony brings over 20 years of experience in the bakery sector, during which time he has worked with all the major multiple retailers in the UK, as well as some of the biggest names in European retail.”

ENDS

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Anthony Allen, the newly-appointed National Account Manager at Crantock Bakery.

Notes to Editors
Crantock Bakery is an award-winning manufacturer of Cornish pasties and bake-off products. Founded in 1981, the company employs over 150 people at their purpose-built bakery near Newquay in Cornwall. Following a multi-million programme of investment the 27,000 sq ft premises last year produced over 19 million pasties - all hand-crimped in the traditional Cornish way.
The continually-expanding product range includes sausage rolls, hand-raised pies, scones and 30 different pasties. The company is highly adept at developing bespoke products for their customers, who range from independent bakers to foodservice suppliers and supermarkets throughout the UK and Europe.
Crantock Bakery is the 2008 British Bakery Manufacturer of the Year.

Media Contact - PR on behalf of Crantock Bakery.
Jim Michell at Barefoot Media.
Telephone: +44 (0)1208 895089
Email: jim@barefootmedia.co.uk