The Brief
Paul Ainsworth and his business partner Derek Mapp needed a new website for the newly refurbished Rojano’s in the Square, their Italian-influenced restaurant based in the heart of Padstow.
The new site had to reflect the atmosphere of the restaurant and incorporate the history of the much loved Padstow institution.
Planning
Inital meetings were held with Paul and our design team in order to get a better understanding of the requirements of the new website.
We also conducted in depth interviews with the staff members so that the feel and tone of the copywriting was authentic.
Research into keywords ensured that the website content was optimised to rank well in search engines.
Photography
After completing the website concept designs, we commissioned specialist food photographer David Griffen with a brief to capture stunning images of the delicious food, classy interiors and elegant exteriors of Rojano’s in the Square.
Easy to Edit
We used a easy to use content management system to build the website. This system allows Paul and staff members the ability to easily control the website content and simply edit the images, text and add pages.
Results
Rojano’s in the Square website received 1,251 visits in its first week of going live and is currently busier than ever.
Emma Ainsworth, HR manager at Rojano's said: "Rojano's website is fantastic and we have had such great feedback. So we are all very proud and over the moon."
To visit the finished website please visit: http://www.rojanos.co.uk
