Trade and B2B PR for Crantock Bakery
Crantock Bakery sell over 20 million pasties and bake off products to other businesses. As such, B2B PR plays a crucial part in their marketing strategy.
We provide an ongoing service to make sure they take advantage of this extremely effective way of communicating with their customers.
Planning a creative campaign
Focussing on key trade pubilcations we have:
- created bespoke contact lists of journalists on trade publications
- researched forward-features lists and pitched products and comments for inclusion
- supported client involvement in trade shows and exhibitions
- promoted new and existing product ranges
Results
Our work has helped spur Crantock Bakery to record sales. In 2010 they've been featured in:
The Grocer
Foodservice Monthly
FMCG
Wholesale News
South West Business
Cafe Business
Business Cornwall
Caterer Search
City AM
British Baker
Food & Drink Innovation Network
Caterer & Hotelkeeper
Cost Sector Catering
Out of Home
More Crantock Bakery Case Studies.
Website contentWanting to improve the search engine ranking of their website and boost traffic, we worked with Cornwall's best pasty bakery to write new content.
